New HAIRCHIC TV Spot by Papoutsanis SA

New TV campaign for HAIRCHIC hair care products, starring Danae Pappa, a Greek actress with a leading role at a popular daily tv series.

The campaign emphasizes the everyday luxury of HAIRCHIC products, Papoutsanis' quality signature as well as the innovation of the new hair care product.

The TV spot is part of an integrated 360 ° communication strategy , that includes promotional promotional actions above and below the line.

See the video online here.